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20th Anniversary of Mr Makato Nakao

"The 21st Century is the Century of Oral Health to Us"

With ever lasting vitality and energy, Mr. Makoto Nakao has been head of the GC Corporation for exactly 20 years. As the President and CEO of a company with more than 1.200 employees world-wide, he vouches for highest quality of products and services: “Our goal as an innovative dental company is to advance continuously and create breakthroughs in dental medicine, thereby ensuring that the 21st century becomes a century of oral health.”


Since his appointment as President by his father Toshio Nakao in 1983, Makoto Nakao has constantly exerted himself to make his contribution to dental health. The focus on high-quality products for practice and laboratory, client orientation and power of innovation has run like a continuous thread through the entire period of his presidency.



Convincing with “Products of Real Value”
The laboratory products GC Fujivest Super and GC Fujirock EP have been considered the standard materials for highest quality and a well-balanced price-to-performance ratio for years. And with the new GC Initial ceramics series and the innovative composite system with GC Gradia Direct, GC UniFil Flow and GC UniFil Bond, GC also convinces in the field of aesthetic functionality.
The radical worldwide change towards a globalised community that values health and a clean environment to a greater extent was answered by Mr. Nakao with the introduction of their own quality management system – the “GC Quality Management”, abbreviated GQM, some years ago. The President and grandson of the founder of the company declares: “We want to provide our clients with products, information and services of real value. We achieve this by the optimal distribution of processes – concerning our worldwide locations, outstanding production methods, a close contact with our clients, modern information technology, and of course our excellent staff.”

Honoured with the Deming Award
Mr. Nakao’s business ideas have always been based on the latest theories of company management, on analyses of corporate evolution, and the current trends in the dental business. As a reward for his personal commitment and the commitment of all employees, GC was certified for their quality management according to the DIN EN ISO 9001 standard already in 1994, which was followed by the ISO-14001 certification for environmental management in 1998. The Dental Care Company exceeded these certifications in the year 2000 by the fact that they were the first dental company to be awarded the renowned Japanese quality award “Deming Award for Business Excellence”. Mr. Nakao says : “Our most important mission: To develop products that do not only exceed the worldwide quality standard, but also protect the global environment and thus each individual.” – A profound motivation shared with the entire GC staff and which, consequently, aims at a worldwide improvement of everybody’s health.

Clear European Orientation
The fact that the Japanese President in his orientation and the implementation of the strategic objectives is certainly European minded, is demonstrated by many details: For example, the extremely successful products GC Fujivest Super, GC Fujivest II and GC Stellavest are exclusive European developments. The company founded in 1921 achieves 30 percent of their turnover outside of Japan, no less than 13 percent thereof in the European market – with a growing tendency.
The GC Corporation responds to the diversity of the regional markets by using the respective optimal production site for each market – in the Belgian Leuven, the location of GC EUROPE, for example, GC Fujivest Super and GC Fujivest II, GC Stellavest and GC Fujirock EP are produced for the European and the American market. For his efforts in research and development in dental medicine in Belgium, President Nakao was awarded the Kroonorde “Insignia of Commander of the Crown of Belgium” in 1995.



“Semui” Is Much More Than Client Orientation
When Nakao is asked about the secret of his success, he always emphasises the principle of “Semui”: “This means nothing else but that with everything we do, we put ourselves in the place of those we deal with. Client orientation would be too simple a term – Semui means so much more.”

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